# Privacy Policy

**CōLAB Medical Aesthetics**
Suite 190, 112 4th Avenue SW, Calgary, AB T2P 0H3
[info@colabaesthetics.ca](mailto:info@colabaesthetics.ca) | (403) 263-7477
**Effective date:** March 1, 2026

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## 1. Who We Are

CōLAB Medical Aesthetics ("CōLAB", "we", "us", "our") is a medical aesthetics 
clinic located in Calgary, Alberta, Canada. This Privacy Policy describes how 
we collect, use, and protect your personal information when you visit our website, 
interact with our advertisements, or contact our clinic.

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## 2. Information We Collect

We may collect the following types of personal information:

**Information you provide directly:**
- Name, email address, and phone number (when you submit a contact or lead form)
- Responses to screening questions related to aesthetic treatments
- Appointment details (collected through our booking platform, Jane App)

**Information collected automatically:**
- Website usage data (pages visited, time on site, referring URL)
- Device and browser type
- IP address and approximate location
- Interaction with our online advertisements

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## 3. How We Use Your Information

We use your personal information to:

- Respond to your inquiries and follow up on appointment requests
- Book and manage your appointments through Jane App
- Send you information about promotions, treatments, or services you have 
  expressed interest in
- Improve our website and marketing effectiveness
- Comply with legal and regulatory requirements

We will not sell your personal information to third parties.

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## 4. Third-Party Services

We use the following third-party services that may process your personal 
information:

**Jane App** — our appointment booking and clinic management software. 
Jane App stores appointment and patient intake information. 
Privacy policy: [jane.app/privacy](https://jane.app/privacy)

**Meta (Facebook/Instagram)** — we use Meta advertising tools, including 
lead forms and the Meta Pixel, to deliver and measure our advertisements. 
Meta may collect information about your interactions with our ads. 
Privacy policy: [facebook.com/privacy/policy](https://www.facebook.com/privacy/policy)

**Google Analytics** — we use Google Analytics to understand how visitors 
use our website. Google may collect anonymized usage data. 
Privacy policy: [policies.google.com/privacy](https://policies.google.com/privacy)

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## 5. SMS and Email Communication

If you submit a lead form or request information from us, we may contact you 
by SMS or email to follow up on your inquiry. Message and data rates may apply. 
You may opt out at any time by replying STOP to any SMS or contacting us directly.

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## 6. Data Retention

We retain your personal information for as long as necessary to fulfill the 
purposes described in this policy, or as required by law. Appointment and 
patient records are retained in accordance with Alberta Health professional 
record-keeping standards.

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## 7. Your Rights

Under Canada's *Personal Information Protection and Electronic Documents Act* 
(PIPEDA) and Alberta's *Personal Information Protection Act* (PIPA), you have 
the right to:

- Access the personal information we hold about you
- Request corrections to inaccurate information
- Withdraw consent to certain uses of your information
- Request deletion of your information (subject to legal retention requirements)

To exercise any of these rights, contact us at:
**info@colabaesthetics.ca** | (403) 263-7477

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## 8. Security

We take reasonable technical and organizational measures to protect your 
personal information from unauthorized access, disclosure, or misuse.

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## 9. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at 
the top of this page will reflect the most recent revision. Continued use of 
our website following any changes constitutes your acceptance of the updated policy.

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## 10. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy 
practices, please contact:

**CōLAB Medical Aesthetics**
Suite 190, 112 4th Avenue SW
Calgary, AB T2P 0H3
Email: info@colabaesthetics.ca
Phone: (403) 263-7477